Sunday, April 19, 2015

New Technologies

The second I heard i get to do an assignment based off of new technologies I knew I wanted to talk about the Apple Watch. First I would like to explain what a new technology is. An emerging technology is something that broaches a new territory in some significant way. The apple watch absolutely falls under this category. It was introduced in September 2014 and it is scheduled to be released on the market on April 24th. There are 3 different types of watches that have been introduced and they vary in price. The cheapest watch is the starting at 350 dollars and it can run all the way up to 17,000 dollars depending on the different sizes, colors and some of the features. According to an article I read, within the first week of the Apple Watch release, there were about 1 million pre sold. Yes, we have all seen the parody’s that make fun of the apple watch and its lack of originality but why such the craze then?
            Some people that I have talked to believe its going to be popular based on the fact that it is an Apple product alone. There is a preconceived notion that because it is an apple product it has to be good and serve its purpose. It is such a well known, billion dollar brand so if this product is anything less then perfection there will be a lot of backlash. This is not the first time a watch has been introduced but it is the first watch that is easy to use and they do a great job in publicizing it.  It is a cool new gadget and people love to buy the next new thing just to say they have it.
            Apple prides itself on creating new technologies that showcase emotion and identity. The article I read couldn’t have said it better, “When you buy and Apple watch, you’re not just buying the watch-your buying the interface into this matrix Apple has created.” It is basically a world that consists of other Apple products, IPhone, IPod, MacBook etc… 
This Apple watch helps you accomplish your goals. Whether your goal is to stay healthy, communicate with other people easier, or help to organize certain aspects of your life. The watch would absolutely help to make your life easier, and people are willing to spend astronomical amounts of money to do this. This watch is thought to be an extension of your body and the fact that you can be reachable by a buzz on your wrist is an amazing concept. The new technologies that have come out are absolutely brilliant and I am so excited to see what else Apple produces in the future.

http://www.apple.com/pr/library/2014/09/09Apple-Unveils-Apple-Watch-Apples-Most-Personal-Device-Ever.html

http://www.livescience.com/50485-apple-watch-mania.html


Sunday, April 12, 2015

Mobile Apps

         I want to first start by defining what a mobile app is for the very few of you in the world that may not know. A mobile app is a software program you can download and access directly using your phone or another mobile device. There are thousands and thousands of apps now-a-days that pride themselves on making our lives easier. A study that just came out says that 89 percent of peoples time spend on media is through mobile apps alone. I can absolutely see how that is possible. I know that when I get on my phone I alternate from Facebook, Instagram, Twitter, and Pinterest constantly. Those are just a few of the mobile apps I have downloaded. I definitely realize that I am wasting my time on my phone and could be doing things more productive but the entertainment factor and feeling connected to the world are important to me.  
           I was reading a really interesting article talking about how often we check the apps on our phones daily. When people were asked how many times they thought they checked their phones every day they significantly underestimated the number. Alex Tew decided to create an app called “Checky” that actually counts how many times you open your phone daily and your location when you look at your phone. I think this app is genius. I have never heard about it before but doing research for this blog post I am very curious about the app and want to download it. People that have downloaded this app and set their limit of how many times it is okay to check their phone have significantly reduced their usage.  Alex Tew said “Just by having a statistic, it allows you to make a change.”
          Checky is not the only app that helps you realize how much your on your phone. There is another app called Moment, and it tracks how many minutes you spend on your phone each day. At the end of 2013 the average adult spent over 30 hours a month on their phones. It has been two years since that study so I cant even imagine the increase in phone usage now. Yes, apps can really help your life and help you feel connected but too much time on them can be a really bad thing. It is almost like a double edge sword. Make sure you are aware of how and where you are spending the majority of your time on your phone.

http://www.huffingtonpost.com/2014/11/05/apps-smartphone-use-_n_6096748.html

https://www.onguardonline.gov/articles/0018-understanding-mobile-apps#basics


Saturday, April 4, 2015

Viral videos

            The topic this week on viral videos is so interesting to me. The fact that you can release a video and within a few days or weeks, millions and millions of people see it is incredible. The actual definition of a viral video is that it becomes popular through a viral process of internet sharing, via social media, email or video websites. When I think of viral videos I have so many in mind but one that really sticks out to me is the Gangnam style video by PSY. This video was not even produced in the United States and it is in a different language. It is currently at 32 million views. Though, whether the video is made domestically or overseas they all have something in common.
            They all have theme, structure and tastemakers. Most viral videos follow at least one of these themes. Parody of something popular, something cute, or if you finish a video and ask yourself, did that really happen? All the viral videos I can think of follow at least one of those 3 themes. The “Charlie bit me” video is so cute and I find myself watching it over and over again. Its no wonder why its one of the top videos viewed on Youtube. When I think of a viral video I think of something that people can watch over and over again and never get tired of it.
            In marketing we learn that in order to make a successful commercial you need to be able to tug at the heartstrings of the viewer. It is the same thing when making a viral video. It is crucial to have some type of structure and trigger an emotional response within the viewer. Whether that is making them laugh, cry, angry, excited etc…

            Lastly, most videos get noticed after being discovered by tastemakers or digital influencers. This means they are viewed by a celebrity or someone with many followers or a big viewing audience. Viral videos are becoming more and more popular and many people strive to get a ton of viewers. If you follow the proper theme, structure and have a tastemaker; your well on your way to producing a viral video.  

http://mashable.com/2012/04/11/viral-video-seedwell/

https://www.youtube.com/watch?v=CH1XGdu-hzQ


Tuesday, March 31, 2015

Arab Spring

The fact that I am a communications major, I have had to reflect on the “Arab Spring” many times. Each time I look into the Arab uprisings I learn more and more. It is so fascinating to find out about how social media has had such a huge impact on the Arab Spring. It’s hard to believe that social media has so much power in our lives when 20 years ago, it was non existent. Saying that social media is powerful is an understatement, as it has shaped history in more than one instance. I would like to focus on the Arab Spring and how social media was used to spread information.
            There were nearly 3 million tweets, thousands of Youtube videos and many blog posts that all played an integral role in the political debates in the Arab Spring. It has been proven that when conversations were sparked on social media, major events soon followed. The public discourse that came from people commenting on social media platforms such as Facebook, Twitter and Youtube was incredible to read about. I remember in 2011 I got the majority of my information of what was happening in the Arab Spring from social media. I rarely had time to just sit down and watch the news and getting information from social media platforms was easy, quick and convenient. It is a immediate way for the average citizen to make a huge impact and spread major news in a short period of time.  
            Stories of protests were carried across international boarders through social media alone. Freedom and democracy were two of the major topics that flew across the Middle East and North Africa. Social media’s power “helped raise expectations for the success of political uprising”. When fighting a battle you don’t want to feel alone and with social media platforms, no one ever felt like they were fighting by themselves. Platforms like Facebook and Twitter united people. It was a middle ground where people from different countries and different backgrounds could get together. I would call it a virtual online community where people could interact of common interest because they would never have the chance to meet face to face and talk about it in public.  
            None of this would be possible without social media or cell phones in general. Only 20 percent on Tunisia has access to social media sites but many have cell phones where they sent text messages, pictures, and voice messages. Not only is social media mind-blowing but technology in general. We can communicate with people not only domestically but on an international level which was the case with the Arab uprisings. An article I was reading gave this perfect quote from an Egyptian Activist that said: “If you want to liberate people, give them the Internet.” It is scary how true that statement actually is. Now-a-days information is such a deadly weapon. Though, it took a while for people to accept and really understand this.
            In 2010 analysts were very skeptical that social media would have a significant impact on the Arab Spring because of the strictness of the authoritarianism in the Arab regimes. Much to their surprise they realized that social media was acting as an accelerating agent that helped protesters “hold online discussions and organize and stage popular uprisings.” Social media had a huge impact on political communication during Arab Spring which makes me think about what we have discussed in class. I wrote one of my blog posts about social media in politics and the benefits of having an online presence. Social media can reach such a huge audience and I am not saying that it was solely ‘responsible’ for the uprisings but it definitely helped speed up the entire process. Social media platforms obviously can’t replace physical action that is needed for successful revolutions but it sure helps.
            An article I read said that 9 out of 10 Egyptians and Tunisians used Facebook to organize protests and spread awareness. That’s a huge number, which furthermore reassures critics that social media was of a great deal importance in the Arab Spring. I will never get tired of learning more and more reasons that social media is so influential. It has the power to do some amazing things and change peoples lives in a split second.




Sunday, March 29, 2015

Search Engine Optimization

When it comes to search engine optimization, meta-tagging can be extremely useful. Meta elements provide information about the web page and this can be used by search engines to help categorize the page correctly. Meta-tags are basically keywords that you can type into any search engine and it helps to give you the best possible web pages to view depending on what you are looking for. I was watching a video by Google and the person in the video said that it is not important to pay attention to the keyword meta-tags but the description meta-tags is worth paying attention to.
            There is still a debate on which meta-tags are actually useful and important to search engines. It is really important to understand that meta-tags are not the ultimate solution to getting a high ranking on Google, Bing, or other search engines but it certainly helps. You may ask what meta-tags are good for? An article I read explained the answer to this question perfectly. They are used to describe your site in the search results. Some search engines will simply grab the first few lines of your page to serve as the description of your site. This description is really important. I know that I am more likely to click on a website if it has a description telling me about some of the things in the article. We love to get quick and easy information from the websites we read and the description really helps me decide if it is an article I want to open up and read or not.
            I was very curious to see the most important meta-tags. The title is the most important phrase you see as a search result so having the proper meta-tag in the title is imperative. Also, the description of your website in 3 to 4 sentences is important. I think it is very interesting learning about meta-tags. I did not realize how much thought had to go into each website along with the keywords and descriptions.

http://www.thesitewizard.com/archive/metatags.shtml

http://www.metatags.org/all_metatags


Monday, March 23, 2015

social media management platforms

            I had to do some research to understand what exactly social media aggregators were. In case your like me and had no idea, I will define it for you. Social media aggregation is the process of collecting content from multiple social network services into one unified presentation. Information is pulled together into a single location. People now-a-days have so many different social media platforms that it is hard to keep track of them! I have 10 different social media apps and it takes me a while to see what people are up to on each site.
            An app that many people are talking about that compiles your social media feeds onto one site is Hootsuite. I just learned about this social media management system in my class and it looks very helpful. You can view the streams of your Facebook, Twitter, linkedIn, Forsquare, Google+ and many others on this platform. Not only is this site useful for the average person that has many social media sites but it also benefits major companies that have to keep track of all their profiles and what is being said about their company. Also, you can communicate with your team in a much easier way. You can have conversations on this site and not have to go to a ton of different dashboards to talk to certain people.
            In such a fast paced world when people are constantly on the move it is nice to have an app that saves so much time. You can use this website on your computer and it is also available on android and iphone devices. I have recently gotten a hootsuite and it does make life a lot easier. Another positive is that hootsuite makes it easy to delegate. You can give certain tasks to certain people and have someone responsible for posting particular things or responding to comments on different sites. I highly recommend this website.



Sunday, March 15, 2015

social media and its effects on politics

Social media has had a profound effect on our day to day lives but I want to look specifically at how it has played a role in politics. One of the articles I have read couldn’t have said it better; social media is a form of liberation and empowerment. Social media platforms such as Facebook, Twitter, and Youtube are all channels that politicians can use to speak directly to their voters. It’s a sad truth that a lot of people don’t want to spend the time necessary to look up information about who they are voting for. We all want the quick and easy way to get information and make an informed decision. Social media does this for us in an efficient way. An article I read said that 28% of registered voters have used their cell phone for political reasons in the 214 campaign, up from 13% in 2010.

In politics, social media is also a huge form of advertising. Commercials may be published and put onto Youtube for a relatively low cost.  They don’t have to pay for air time on the TV or on the Radio. Social media has not only made it easier for voters but also for the politicians to get information out. A poll was taken to figure out why people use social media to follow campaigns and 41 % said that “finding out about political news before other people” is a major reason why they engage in different platforms. Technology has made our world so complex and has opened so many doors for people. Easier access to information is what everyone strives for in their busy work days. It only makes sense to use social media platforms because of how fast and efficient it is. 


Another way social media plays a huge role in politics is by getting the attention of a younger audience. It is proven that twitter and Facebook increase the polls and has a huge impact on elections. The common person likes to know that people in power or celebrities are easy to connect with. It makes them seem very similar to the rest of us that also have a Facebook or Twitter. Overall, it is evident that social media platforms are highly correlated to political decisions. 

http://uspolitics.about.com/od/CampaignsElections/tp/How-Social-Media-Has-Changed-Politics.htm

http://www.pewinternet.org/2014/11/03/cell-phones-social-media-and-campaign-2014/

Wednesday, March 4, 2015

Class Cloud Assignment





This class cloud assignment was very interesting to be a part of. I wasn't quite sure what to expect walking into class but it turned out to be pretty fun. This “day on the cloud” was a huge learning experience for me. I just recently got a twitter because it was a requirement in class so I was not very familiar with this platform. There were a variety of tweets that everyone in the class was posting. Some of the tweets were a lot more serious then others, it was nice to have a good variety of conversations. The Fight the New Drug tweets were super interesting to read and I took some time to view their profile. They have almost 20,000 followers so it was nice to get them involved in our class conversation.

Like I mentioned above, not all the conversations were about serious topics. People were tweeting pictures of the other classmates that were sitting right next to them, or funny videos that our teacher took when his daughter was younger. It was so amusing to see what our other classmates were tweeting, I was laughing for a good portion of the class time.

I spent a good period of class time looking at what was trending. For example, one that I clicked on was Wall-Mart. People were tweeting something about this company at least every 5 seconds. People were either promoting Wall-Mart and their products or introducing a new Wall-Mart that just opened. Just browsing through their page I did not see very many negative comments which surprised me. I always hear people talking about how much they can’t stand Wall-Mart, so that was interesting.

Though I had a good time on twitter yesterday, I am still not a fan of this platform. They make things too complicated. People in my class were confused on how to do simple tasks on twitter. One key component to having a successful social media platform is to make it simple and easy to use. People of all ages should be able to use it with no difficulty. If people in my class, that are all apart of the technological era cant figure out how to use Twitter, then how would you expect an older person that is not from our generation to use it? Those were just some of my thoughts when we spent the class period on Twitter.

Social media platforms can get any information across in a short period of time and you can get a good amount of people involved in your discussion. Overall, I enjoyed the “day on the cloud” but I am still not a huge fan of Twitter.



Wednesday, February 25, 2015

Online Reputation

Having a good reputation is very important, especially if you have an online presence. Now-a-days people can type your name into any search engine and find almost anything about you. It is very important to be careful about what you put on social media sites because by default your social media platforms will be some of the first things people may see about you.

I have been assigned to do an online reputation search of a person in my social media and communication class, Blake R. Anderson. Let me just say that I thought this assignment was going to be easy and it is the furthest thing from easy. Blake Anderson is a very common name so it has been very difficult to find the exact Blake Anderson that is in my class. When I type his name into Google, the first thing that comes up is the American actor, producer, comedian, and screenwriter. Who also happens to have the same middle initial of the kid in my class. You can only imagine my frustration, as it took me about an hour just to find Blake’s Linkedin profile. I have had to base all my information solely off of his Linkedin profile. He has a Twitter but the only tweets he has posted are the ones we were supposed to do for this class, so I could not find any solid information on that platform.

I know Blake pretty well, as he has been in many of my communications classes and we are majoring in the same thing. He is expecting to graduate in 2015 and is from the greater salt lake area. Just from talking with him I can tell he is a very intelligent and easy going guy but trying to find online information about him has been pretty difficult.

The best information I could get off of his Twitter was from his profile picture. He is wearing goggles so I would assume he loves to ski or snowboard just like everyone else that lives in Utah. His Twitter name is Balakie, which is unique and original. I believe he knows that he pretty much needs to have a creative name because of the other MILLIONS of Blake Andersons in the world.

From his Linkedin profile it looks like he has just changed jobs and is now working as a production specialist at Thermo Fisher Scientific. Thermo Fisher Scientific is an American multinational, biotechnology product development company. He leads a group of employees at his job on a daily basis so I would assume he has good work ethics and communication skills. Blake has also worked as a Greens-keeper in San Diego, California over the summer which means he must have some type of interest in Golf. He has also worked as Direct Sales Representative in Columbus, Ohio the summer before that. This tells me he is very willing to relocate over the summer to get the job he is looking for.

When I type most names into Google the first thing that comes up is their Facebook accounts but that was not the case with Blake. This leads me to assume that he is not extremely active on Facebook or other social media sites.


It is very interesting to see the different information you can gather about a person just by seeing their social media sites. It is of the utmost importance to be careful about what you put online, as it is accessible to anyone willing to look.   




Friday, February 20, 2015

Social networking privacy and security settings

There are so many positive outcomes of social networking sites. You can connect with so many different people at any time and any where. Though, people do not realize how important it is to know and understand their privacy and security settings on their networking sites.

As soon as I get a new social media account one of the first things it asks me to do is read and accept the “Terms of service” or “privacy policy” page. Though lets be honest, very few people actually attempt to read the small print on those pages. It just tends to take to long and we think that it is useless information. If you actually take the time to read it, you will find it to be very valuable information. The social networks privacy policy will explain how the social network will collect and use information about people who visit the site.
Image result for facebook privacy settings 
Some important key points to keep in mind when reviewing the privacy policy is to start at the end of the document. A lot of the most important can be found at the end of the page. Also note the location and language of the privacy policy. Can you easily understand what it is saying and is it easily accessible? It is of the utmost importance to protect yourself on social media sites. It is recommended that you don’t give away your age, date of birth or place of birth as that can be useful to identity thieves or data mining companies.

According to the article I read, common sense and skepticism are some of the strongest tools you can have to protect yourself. Though I will admit for many people, common sense is not very common. Not only do you want to protect yourself from people who are willing to steal your identity but you want to make sure the information that you put on social media sites is appropriate. Now-a-days companies are constantly checking social media sites for potential employees to see if they can find any red flags. This goes back to privacy settings, make sure that if you don’t want people you don’t know to see your Facebook page that you have certain privacy settings on.

The facebook link below has some very valuable information, especially under the “manage settings for how you connect” tab. Facebook is a powerhouse social media platform and it’s so important to be smart when using it. You will never regret spending the time learning how to increase your privacy and security.




Sunday, February 8, 2015

Collaborative and Distance Communication Platform

When I think of a communication platform that brings people together over distances, my mind automatically goes to Skype and Facetime. There are over 5 million Skype users and rightfully so. I have used this platform more times then I can count, connecting with people in different areas and it has served its purpose. The downside to Skype is that you have to have your computer on and your Skype browser turned on in order to receive calls.  One major difference is that Facetime (which was introduced about 4 years ago) allows you to receive calls straight to your phone just like getting a regular phone call.
 
Also, Skype allows for more then 2 people to connect at one time but Facetime is restricted in that means. It only allows 2 people at a time. Skype is mostly used on the computer because you have to pay if you want to use it on your phone. Facetime is absolutely free on your smart phone so that is another plus. I find this to be very convenient that you don’t have to be sitting down in front of a computer screen to be able to video chat with someone. A lot of people are constantly busy so Facetiming helps if you want to video chat with someone while you’re on the go.  

Lastly, video and audio quality is a huge factor in deciding which distance platform you want to use. According to the articles I read, Skype has good video quality but the only critique was the audio lag. Facetime and Skype were compared side by side using the exact same Wi-Fi signal and it turns out the Facetime was favored in both video and audio quality. It was not as pixelated or blurry as compared to Skype.  Personally I have had some difficulties using both Facetime and Skype. They both glitch constantly, but that could be due to my horrible Wi-Fi L.  


The invention of video calling was a brilliant idea. Connecting with people that you may not see that often can be a lifesaver. I know the audio and video quality can only get better from here and I am excited for what the future holds when it comes to communication and distance platforms.

 http://www.guidingtech.com/17889/skype-vs-facetime-best-video-calling-ios/

http://www.popularmechanics.com/technology/how-to/a8250/should-you-use-skype-facetime-or-google-plus-hangouts-13992608/


Saturday, January 31, 2015

Location based social media platforms

When I first realized there were location based social networks, I honestly thought it was a little bit creepy and really hinders your privacy. You can “check in” on different platforms such as Facebook and Instagram but of course that's only if you want to. That is one reason why I really like Facebook and Instagram, its not like people can constantly stalk you and find out where you are, unless you actually give the information out. It is basically an extra feature if you choose to use it and “check in”. On that note, if you are someone that likes privacy and does not like to tell the world where you’re at all the time then the App Foursquare is not for you. The entire app is based around your location which many people have no problem with but I am not a fan of.

Until May 2014, if you had a foursquare profile anyone could see where you were if you were nearby but they recently removed the “check in” and location sharing feature entirely. Now, they focus on personal local recommendations. If you want to find out the best place to eat in your area, you can find reviews of a certain restaurant and base your decision on others comments about it. Now there is a separate app that foursquare created called Swarm that is strictly for location sharing. This basically just split the foursquare app in half and changed the whole design. The overall consensus of the creation of two separate apps is that people are really upset, one of the quotes i saw said: "This will be studied years from now as a textbook example of how to ruin a prominent brand."

I don’t have a foursquare or swarm profile and don’t ever plan on getting one, but the people that were daily active users are not happy about the change and understandably so. It reminds me of the very recent change to Snapchat. You can no longer see your friends’ top friends which people are not happy about. I think if you have something good and successful, why change it?


Location based platforms can have many benefits such as getting real time location based information which is trending right now.  Though, it may also have down sides such as privacy issues and what is known as “check in” stress which is pretty self explanatory. It just depends on your personal preference when it comes to social media platforms. CHOOSE WISELY!

Wednesday, January 28, 2015

Pizza Delivery Guy




I first want to link out to these two articles so you can understand my frustration when watching this video involving a pizza delivery man and a car dealership in Westport.  



First of all, money is what makes the world go around. If you don’t tip the people that serve you in any way, there is a problem. It is a respectful thing to do and important that people realize the power of a tip and how much some people rely on that money.

The first thing I thought about after watching the pizza delivery man video is how absolutely ridiculous it is. Where have people’s manners gone now-a-days? It is upsetting to watch this video and it is less than two minutes long! The car dealership workers were utterly in the wrong. Yes, the pizza delivery guy (Jarrid Tansey) should have made sure that the car dealership did not want cash back but that is hardly the focus of the entire backlash this video has received. The articles I read said that the car dealerships intention was to embarrass the pizza delivery man. The dealership posted the security video hoping it would make Tansey look bad but it ended up really hurting their business.

The main point I take out of this video is the power of social media. This short clip became an overnight hit and not for a good reason. The language and disrespect towards the delivery man is sickening to watch. It is amazing to me how mature and civilized Tansey acts during this whole encounter. He spoke in a calm matter and tried discussing the situation with the dealership in the best way possible. Tansey leaving the dealership the way that he did speaks volumes about his character.

Please click on the link above and donate to Jarrid Tansey. He was just doing his job and to get verbally attacked by three or four people in the dealership office was not called for. The conversation should have stayed between Tansey and the man that gave him the money. The women’s comment about what she was going to do to Jarrid Tansey if he didn’t get out of the office is so pathetic. Also, everyone in the office laughing about the whole situation after he left is the most disturbing part. I believe the three workers in the office showed no class. They are all grown adults and it is about time that they act like it.

As you can see if you click on the link above, most of the donations are around 7 dollars, to give back for the 7 dollar tip he did not receive from the dealership. Even after the whole situation was over Jarrid Tansey was quoted saying:


"I hold no grudges and I project no negativity towards anybody including F & R. I believe in karma. I just want to stay humble through all this because that's how a human should act day to day. I'm glad that - a lot of times bad news travels fast. In this case it seems like good news is traveling faster than the bad news."

It is unfortunate that cases like this have to happen in the world but in a way it has almost brought the internet together to support Jarrid. The “internet community” has supported Tansey by raising almost 32,000 dollars for this man and has nearly destroyed the F & R car dealership business. People were spamming the company’s pages with negative comments and giving horrible reviews about the customer service.  The article above mentions how F & R even had to get police involved to stop some of the comments. They put themselves in a horrible situation and at least now they learned their lesson. I guess some people just have to learn the hard way. 

It is a sad reality that something like this has to happen and a video has to go viral in order for people to conduct themselves in a smarter manner. I can almost guarantee that had this video not gone viral no one would apologize for what transpired. The car dealership is just trying to save its horrible image.

The internet is such a powerful tool and can really change people’s lives. This is just one of the many cases in which people can come together and have organizational communication on the World Wide Web.